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Chicostay moves to new owners

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Chicostay moves to new owners
Tony Barker
September 12, 2024
A row of hotel self-service kiosks in a modern lobby, allowing guests to check in or access services without needing assistance from front desk staff.

We are pleased to announce that Chico Hotel Solutions AB owners of Chicostay is moving to new owners

Chicostay Under New Ownership: New Era of Innovation in Hotel Guest Experience Solutions

April 2024 marked a significant milestone for Chicostay, a leading provider of hotel guest experience solutions, as it transitioned to new ownership. The new owners are a seasoned team with a long history of building guest experience and payment applications within the travel industry. With this acquisition, they are excited to build upon the strong foundations laid by the previous owners, who were early pioneers in developing mobile and kiosk experiences for enhancing modern guest experiences.

The new leadership is committed to advancing Chicostay's vision, focusing on the need for channel and Property Management System (PMS)-agnostic digital solutions that can automate many of the current, often expensive and ineffective, hotel processes.

“Hotels today need technology that not only enhances personalization but also elevates hotel revenues and the overall guest experience,” said Tony Barker.

Upselling is highlighted as a natural part of the hotel guest journey—a perfect avenue for introducing retail e-commerce solutions to the hospitality industry.

"This approach benefits not only the guest experience but also significantly boosts hotel revenues & profits,"

It is understandable some hoteliers are reluctant to make the step, it used to be very expensive and take a long time to introduce but it is very different today, technology has really improved. This is why we have changed our business model so there is no risk and minimal interruption to the hotel. Tony Barker added

The new owners also believe that the new wave of modern technology in the hotel and hospitality industry is just beginning. Hotels will need to choose the right partner that has a combination of industry, technical and commercialisation knowledge, and is committed to helping them with their business, in order to achieve long term success.

"Hotels that embrace cutting-edge technology and leverage it to benefit their guests, as well as their own operations, will be streets ahead of the competition. From a guest's perspective, hotel technology is no longer a nice-to-have; it is now a core expectation as companies like Chicostay that are focused on creating exceptional products are critical to helping the hotel industry and independent hotels to modernise,"  emphasized John Broome.

Chicostay's managed service solution includes a non-download hotel branded guest app,  pre-check in registration, checkin, checkout, payments & receipts,  guest communication, automated workflows, keycards, kiosks, and upsells.

Furthermore Chicostay is already available and easily integrates with leading PMSs, and work is underway to expand the number of supported PMS' in the coming months. This commitment ensures that as many hotels and guests as possible can benefit from their innovative solutions, driving the next phase of customer satisfaction, growth and transformation in the hospitality industry.

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